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Insight as a Service for Kenyan MSMEs

Your weekly business insight, delivered.

Connect your sales, stock, purchasing and spending records. Every week ClariFi delivers one Decision Card: what to do, why, who owns it, and how you'll know it worked.

  1. Purpose
  2. Evidence
  3. Diagnose
  4. Decide
  5. Act
  6. Learn
Find my starting pointSee a sample decision

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Sample Decision Card · sample data, not a customer result

This week
Pricing

Raise your soda margin by 7% this week

Estimated monthly profit gain

KES 38,200

High confidence
Low risk

Why it matters: Electricity and supplier costs are eating your current margin.

Supporting evidence

  • Soda margin dropped 4.2% month-on-month
  • Electricity bill up KES 8,400 vs last month
  • Supplier price increase on syrup not passed to shelf price

Suggested next step: Increase soda retail price by 7% or renegotiate syrup supplier terms.

Why this decision?
  • Soda margin dropped 4.2% month-on-month
  • Electricity bill up KES 8,400 vs last month
  • Supplier price increase on syrup not passed to shelf price

Recommended: Increase soda retail price by 7% or renegotiate syrup supplier terms.

See how this works

Preview a full illustrative demo

Mobile Money & cash signalsKRA / eTIMS readinessVAT & evidence trailsDecision-ready books
Free tools availableNo card required to startSecure processing, see Privacy PolicyWhatsApp monitored Mon–Fri business hours

Revenue is up, but cash is missing.

Most MSME owners work harder every month but cannot explain where the money went.

Without clarity, you're losing money every week

  • Revenue is up but cash is tight.
  • Profit exists on paper but not in the bank.
  • You spot problems too late, and by then it has already cost you money.

With ClariFi, you know the next move

  • One weekly decision, not another dashboard to decode
  • Know the one number to hit each day
  • Get warned before cash runs short
  • Act on evidence, not gut feel

The operating loop

From data to decision, every week

ClariFi does not give you more numbers. It turns the numbers you already have into fewer, better decisions.

1

Purpose

State the decision job and who may use the evidence.

2

Evidence

Sales, expenses, stock, Mobile Money, POS, and bank data with provenance.

3

Diagnose

Health score, margin leakage, and cashflow risk, ranked by urgency.

4

Decide

One weekly Decision Card with the highest-impact action first.

5

Act

Pricing, inventory, collections, supplier terms, ready to execute.

6

Learn

Track every decision and result. Confidence grows over time.

A week with ClariFi

One clear decision a week, whatever you run

Each Decision Card says what to do, how much it is worth, how sure we are, and the evidence behind it. Sample data shown.

Retail, wholesale & distributionSample data

Reorder cooking oil before Friday

Sales protected this week

KES 24,000

High confidenceLow risk
  • Stock covers about 3 days at current sales
  • Supplier lead time is 4 days
  • Cooking oil is a top-5 seller by margin
Food & multi-outletSample data

Cut evening chapati prep by 15% at Outlet 2

Estimated monthly saving

KES 9,600

Medium confidenceLow risk
  • About 1 in 5 evening batches unsold over 4 weeks
  • Flour cost up; evening sales flat
  • Morning sales at Outlet 2 unaffected
Contractors & fabricatorsSample data

Invoice the signed-off milestone this week

Cash brought forward

KES 180,000

High confidenceLow risk
  • Milestone signed off 12 days ago, not yet invoiced
  • Cash on hand covers about 9 days of site costs
  • This client has paid past invoices within 14 days

Behind every card: POS, inventory, purchasing, budgets and reports. Explore the modules →

Who ClariFi is for

One platform, clear pathways for owners, advisors, lenders, and partners.

MSMEs

Connect fragmented signals and get one prioritized weekly decision.

Explore →

Advisors & accountants

Give clients evidence-backed next moves between sessions.

Explore →

Banks & lenders

Review clearer MSME operating stories and readiness packs.

Explore →

Enterprise partners

Equip cohorts with a shared diagnostic and decision language.

Explore →

How to start

Your path

Start free. Add support only when you need it. Each step tells you whether the next one is worth it.

  1. 1
    Start here

    Free Diagnostic

    Identify one material cash, margin, working-capital, or finance-readiness problem.

    Free

    Start free
  2. 2

    Fix Sprint

    Assisted 30-day engagement: baseline, four weekly decision cards, action tracking, closing memo.

    Ksh 12,800

    Learn more
  3. 3

    Control

    Weekly prioritized decision card, alerts, action tracking, monthly review, evidence history.

    Ksh 8,500 / month

    Learn more
  4. 4

    Lender-Ready

    Exportable evidence pack: readiness assessment, data-quality checklist, summaries, decision history.

    Ksh 10,200

    Learn more

Self-serve pack: 30-Day Decision Pack on Gumroad. Advisors and institutions: see Advisor Studio and Embedded Intelligence.

Stories & demonstrations

Illustrative and demonstration narratives from Kenyan MSME contexts. Not verified customer outcomes unless explicitly labelled.

View all case studies

Advisors and accountants

Secondary path: run client portfolios with consent-aware access. Owners remain the primary homepage audience.

For Advisors

Questions owners ask first

What is ClariFi?
ClariFi is an MSME financial-intelligence and decision-support platform. It connects sales, expenses, Mobile Money, POS, stock and bank data and turns them into prioritized business decisions.
Do I need a subscription to start?
No. The free Financial Decision Check and free tools are available without paying. Fix Sprint (Ksh 12,800 once), Control (Ksh 8,500 per month), and the Lender-Ready Pack (Ksh 10,200 once) are available when you need deeper support, request via WhatsApp or invoice. Advisor Studio and Embedded Intelligence remain price on request.
Is ClariFi only for Kenya?
ClariFi is built first for Kenyan MSMEs, including mobile-money-aware cash realities. Advisors and institutional partners are secondary audiences.
Is the sample decision card a real customer result?
Homepage sample cards are conceptual illustrations of how ClariFi surfaces a prioritized action. They are not verified customer outcomes unless explicitly labeled as a verified case study.

Start with the problem you need to solve, then connect operations to clearer decisions.

Find your starting point.

Answer two questions for a practical recommendation, explore the platform, or sign in if you already have a workspace. Fix Sprint and the Decision Pack remain available when you need assisted help or a digital pack.

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