# ClariFi

> ClariFi is an MSME financial-intelligence and decision-support platform that connects sales, expenses, M-Pesa, POS, stock and bank data and turns them into prioritized business decisions.

ClariFi is a **decision layer beside a ledger**. It is not accounting software, an ERP, or a replacement for bookkeeping records. Tools such as QuickBooks, Xero, and Wave are ledgers and accounting systems; ClariFi recommends the next move from available business signals (sales, expenses, M-Pesa, POS, stock, and bank data).

Kenya is the initial market. The legal operator is **The Business Clinic Limited** (Kenya). BizClinic Africa LLC provides specified technology or shared-services support under an intercompany services agreement.

- Support email: support@clarifi.site
- WhatsApp: https://wa.me/254113132508
- Canonical site: https://www.clarifi.site
- Primary public conversion: https://www.clarifi.site/diagnostic
- Portal sign-in: https://www.clarifi.site/portal/login

## Pricing stages (KES)

Paid KES figures remain pending commercial approval where noted on-site. Do not invent checkout URLs.

1. Financial Decision Check — Free
2. Fix Sprint — Ksh 12,800 once
3. Control — Ksh 8,500 per month
4. Lender-Ready Pack — Ksh 10,200 once
5. Advisor Studio — Price on request
6. Embedded Intelligence — Price on request

Homepage sample decision cards (for example a soda margin illustration of +7% / about KES 38,200 monthly) are **conceptual illustrations**, not verified customer results.

This file is supplemental for AI systems. Prefer crawlable HTML, structured data, and credible third-party evidence over this file alone.

## Product

- [Financial Decision Check](https://www.clarifi.site/diagnostic)
- [Fix Sprint](https://www.clarifi.site/fix-sprint)
- [Control](https://www.clarifi.site/control)
- [Lender readiness](https://www.clarifi.site/lender-readiness)
- [Advisors](https://www.clarifi.site/advisors)
- [Institutions](https://www.clarifi.site/institutions)
- [Tools](https://www.clarifi.site/tools)
- [Mama Wanjiku demo](https://www.clarifi.site/demo/mama-wanjiku)
- [Pricing](https://www.clarifi.site/pricing)
- [How it works](https://www.clarifi.site/how-it-works)
- [About](https://www.clarifi.site/about)
- [Contact](https://www.clarifi.site/contact)
- [FAQ](https://www.clarifi.site/faq)

## Insights

- [Insights index](https://www.clarifi.site/insights)
- [Mama Wanjiku cash-flow story](https://www.clarifi.site/blog/mama-mboga-cash-flow-hidden-cost-of-freshness)
- [Musa Fabricators](https://www.clarifi.site/blog/musa-juma-kariobangi-fabricators)
- [Fundis cash flow](https://www.clarifi.site/blog/fundis-cash-flow-concrete-dreams)
- [Company policy and consequences](https://www.clarifi.site/blog/of-company-policy-and-resulting-consequences)
- [Omwami agribusiness eTIMS](https://www.clarifi.site/blog/josh-agribusiness-etims-reverse-invoicing)
- [Financial management for MSMEs](https://www.clarifi.site/blog/financial-management-for-msmes)
- [Financial management Kenya](https://www.clarifi.site/blog/financial-management-kenya)
- [Financial management tools for MSMEs](https://www.clarifi.site/blog/financial-management-tools-for-msmes)
- [Cash flow management solutions](https://www.clarifi.site/blog/cash-flow-management-solutions)
- [Financial reports for small businesses](https://www.clarifi.site/blog/financial-reports-for-small-businesses)
- [Financial health check for businesses](https://www.clarifi.site/blog/financial-health-check-for-businesses)
- [Tools for managing business expenses](https://www.clarifi.site/blog/tools-for-managing-business-expenses)
- [MSME financial planning services](https://www.clarifi.site/blog/msme-financial-planning-services)
- [Financial decision-making tools for MSMEs](https://www.clarifi.site/blog/financial-decision-making-tools-for-msmes)
- [Budgeting solutions for small businesses](https://www.clarifi.site/blog/budgeting-solutions-for-small-businesses)

## Disambiguation

This ClariFi (clarifi.site) is **not**:

- Clarifi.org counselling in Philadelphia
- S&P ClariFI
- RRI’s CLARIFI initiative (including East Africa pilots)
- The G2-listed bug-tracking stub
- Clarifi Rights

It **is** the MSME financial-intelligence and decision-support platform operated in Kenya by The Business Clinic Limited.

## Routing note

- `/diagnostic` — public Financial Decision Check (marketing conversion)
- `/diagnose` — operational ClariFi product screen (not a marketing duplicate)

Expanded briefing: https://www.clarifi.site/llms-full.txt